Brand Identity — 2026
Aurora
A full identity system for a spatial-audio startup, built around a shifting gradient mark that reacts to sound.
BrandingArt DirectionMotion
Aurora
Problem
Aurora needed a mark that could feel alive across product, stage, and social — most static logos went flat the moment they hit motion.
Process
Explored a parametric gradient system driven by a small set of tokens, then paired it with a condensed display type for contrast at both billboard and favicon scale.
Outcome
Shipped a token-based identity kit the internal team could regenerate for any campaign without touching the source files.
Wordmark exploration
Motion mark, 12fps export
Stage backdrop system
Next project
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